Instacube: Android Instagram Photo Frame

Kickstarter is helping to change the startup world, I’m not sure how many of you have backed projects on there, but I can tell you it feels great to help a start up and still get the product you wanted them to make. So check this one out, launched just a few days ago, and already smashing through their $250,000 backing requirement, the Instacube is a pretty cool connected object for all you hipsters out there, and it’s been generating some serious hype online.
Powered by an Android OS, the Instacube is a 600×600 digital photo frame of sorts, connected to the world via your wireless network, and designed to constantly stream your Instagram feeds directly to the screen, coming complete with a button on the frame to ‘like’ your favourite photos.

Audi Spheres: Showcasing The Future

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, these three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Attendees of the event were then able to experience a universe of constellations, each triggering a different showreel on the curved wall in front of them, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them. Pretty cool huh?

Revealing 'The Naked Espresso' - Breville Dual Boiler

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Toshiba – The Beauty Inside

Really nice short film and social tie-in made by Intel and Toshiba to show that every day you wake up different but one thing always reamins constant, and you could play the lead role. Watch the film first (6 mins) and then watch the ‘making of’ after. Thanks Clement Lam for the tip.

Here is the film

and here is the making of ...

Infographic: The Power Of Facebook Advertising

Facebook have just pumped out their very own info-graphic on the power of Facebook advertising, who would have thought?! OK so it’s not all that hard to believe given they need to increase revenue, which is exactly what this info-graphic targeted to businesses is about… I’d pull out all the key stats, but it’s probably a little easier for you to digest them below.

BMW Vagvisarna: 3 Series Google Maps Hunt

Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping onto Google Maps in Sweden and searching day and night for two weeks until the car is found. Find it. Win it. Simple!

Doritos - Crash the Super Bowl

Doritos and its Superbowl ads, we've been seeing these since the past 20 years and every year they get better and better and better!