Nike’s Boca Juniors Seismograph

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale.

To prove the comparison, they installed four seismographers at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.

I can’t decide whether this project is brilliant or creepy scary (because of what it reveals). For sure I like it because it’s not just a celebration of the victory of the Club, but it’s also a pretty amazing way to pay tribute to the supporters who put so much energy and passion in following Boca Juniors home and away. On the flip side, I don’t know if I would ever dare going to the stadium to support Boca…

BTW have a look at the case study video. It’s very well put together and delivers pretty well the emotions and the “vibrations” of the Boca supporters.

Talked About Viral Videos Of The Week

Google Nexus Advert

With Google pushing into the hardware business, it just launched an emotional advert focusing on kids and the features of the tablet.

New Fifa 13 TV Ad Is Live And It Is Immense

Fifa 13 is about to launch and its new TV ad is looking pretty slick. Tons of people all over the world will be getting pretty excited right about now.

Carlton Draught – Beer Chase

Beer ads can be predicable and boring, but this new Carlton beer ad from Australia is original, funny and unique. It all starts when a group of robbers walk into a bar to celebrate a big job…

What The New iPhone Screen Will Look Like In Action

There is a lot of guess work involved here, but the guys over at Mac Rumors have created a video that shows what the new iPhone screen could look like. It might be nothing like the real thing. but based on all the info we have seen from the iPhone 5 to date, this is probably pretty accurate.

What is Brand Activation?

It's about engaging consumers at an emotional level and driving them to take action.

Brand Activation a relatively new "term" in the industry, there is much debate around the exact definition of Brand Activation. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.

"Brand Activation a natural step in the evolution of the Brands"

Brand Activation, is the Marketing/Brand activity that enables the consumers to live the life in the Brand Way.

Every brand has a core identity and extended identity, the brand also stands for proposition. You take the brand identity and the proposition and blending those two you develop a brand activity/program in which the consumers get to live their life in the way the brand promises life to be.

Lets have an example to clarify brand activation.

Example can be the LUX beauty contest. Lux is a beauty soap. its proposition is to increase your beauty and the brand personality is the young sucessful beautiful women. the brand idnetifies itself with beautiful celebrities, i.e. film stars like Aishwaria Rai of India. combining all these brand elements you develop and implement Lux beauty contest. you select the most beautiful girl of the nation and she gets her crown from Ash. She wins loads of prizes from LUX, gets her cosmetics and other beauty products courtsey of LUX and lastly she gets selected for the new-face of next upoming film of Yash Chopra as the new debutant. If she really can prove herself then the tinsel-world is all hers and she becomes a STAR.

So you are taking an ordinary girl and making her a star courtesy of LUX, this is LUX Brand Activation. Making one girl live the life in the LUX way while stimulating the aspirations of million other girls, who dreams to be the star. they start to think "if she can be star why not me". Well not every girl who uses LUX becomes star but they strive to be.

At the end of the day, all this is done to increase brand sales, awareness and loyalty.

Volkswagen Up: A Scream Powered Olympic Car

For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets.

Volkswagen have removed the all the foot pedals and re-configured the engine CPU to translate sound decibels into RPM’s to power the car, so that every cheer, scream, chant or noise helps to increase the power and ultimately speed of the car over a 100m race to give groups of Dutch Olympic supporters the chance to post ther very fastest time in their area and score Olympic tickets.