Featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.
Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale. To prove the comparison, they installed four seismographers at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.
I can’t decide whether this project is brilliant or creepy scary (because of what it reveals). For sure I like it because it’s not just a celebration of the victory of the Club, but it’s also a pretty amazing way to pay tribute to the supporters who put so much energy and passion in following Boca Juniors home and away. On the flip side, I don’t know if I would ever dare going to the stadium to support Boca… BTW have a look at the case study video. It’s very well put together and delivers pretty well the emotions and the “vibrations” of the Boca supporters.
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously cool…
Every single day, there are millions of new videos added to Youtube, meaning that it can be hard to find and keep up with the best content. I'll try and share some of the best marketing and advertising videos on my blog on a weekly basis.
So sit back and enjoy this series of viral videos from June 2012 which will hopefully give you lots of inspiration to go off and make your own versions in July.
Coca Cola Stop Motion Video
Coke created this campaign in South America that used post it notes and stop motion to capture their usual happy message. I can only imagine how long this video actually took to make given the painstaking detail involved.
Vodafone 100,000 Facebook Likes
At Vodafone Ireland they recently reached 100,000 Facebook fans and 20,000 Twitter followers. So they decided to say 'Thank You' to their followers by this video.
NAB Honesty Shouldn't Go Unrewarded
After seeing so many Australians demonstrating their honesty, the NAB bank thought it would say thanks in the biggest way possible. Watch what happened, and the measures it took to recognise and reward Australians for seemingly small acts of honesty.
Hilarious Condom Advert Speeds Women Up – Slows Men Down
Condom adverts have a habit of being tacky and not that smart, but this new release from Durex has a laugh about men and women’s orgasms and highlights their new product which aims to bring both partners to a climax at the exact same time. A bold claim from a simple condom, but one that will get lots of attention and we just love this simple but smart advert.
The Miami Dolphins Cheerleaders “Call Me Maybe”
Making a video that gets millions of views on Youtube is a pretty tricky thing to do, but something tells me that this one from the Miami Dolphin cheerleaders is a sure fire hit. They’ve combined the “Call Me Maybe” meme with girls in swim suits in a beautiful location. Can’t see it getting less than 10 million views myself.
HUGE 14 Foot Vending Machine Gives Out Free Surf Boards And Bikes
A 14 foot vending machine, aimed at promoting tourism in British Columbia, gave out presents including bikes, surf boards and canoes to passersby in San Fransisco as part of a marketing campaign. This has to be one of the largest vending machines ever created, and it certainly gets the point across about what a great place it is to visit.
Stunning Basketball Dunk Captured In New Nike Advert
Nike has always been brilliant when it comes to marketing basketball, and their latest advert captures one of the best dunks of all time. It’s all to do with helping launch their new iPhone app, which links up with your shoes to measure the height and speed of your dunk.
Brilliant Mercedes Golf Trick World Record Shot
In an effort to create a video that will get tons of coverage, Mercedes enlisted a professional golf player, an ex-Formula 1 driver, an extremely fast car and a Guinness World record attempt. It is a unique piece of content that’s made for sharing.
New Mini Advert For Olympics – The Britalian Job
The Italian Job is one of the best movies ever made and even though it was butchered in a remake, there is a new version out in the form of an advert for MINI cars that is getting some serious attention. This is more like a short film than an advert and it all links back to the upcoming London Olympics.
