Audi Quattro: Interactive Installation

Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car.

Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an in-car camera which gave the driver the perspective from the right inside the drivers seat, a first for this kind of installation. This is a great way to get people to experience the Audi in a truly interactive way and fits nicely with their push to be an innovative brand.

If you have some spare time check out the behind the scenes video that delves into the making of the cars and the track:

The Nike+ House of Innovation Experience

It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously cool…