Featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.
For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets. Volkswagen have removed the all the foot pedals and re-configured the engine CPU to translate sound decibels into RPM’s to power the car, so that every cheer, scream, chant or noise helps to increase the power and ultimately speed of the car over a 100m race to give groups of Dutch Olympic supporters the chance to post ther very fastest time in their area and score Olympic tickets.
It’s summer. The London Olympics are on and Selfridges are hosting Nike’s House of Innovation. What’s the Nike House of Innovation? Well, it’s a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously cool…
Company: Gillette (P&G) Agency: Unknow Country: USA Gillette combined a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony.
