Redbull: Human Powered Freerunning Machine

Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they've setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views in just a few days and to be honest, with those numbers and a great name, I was expecting something super cool. It is cool, but I’m not sure I got the wow factor… It felt a little bit under engineered compared to other similar styled videos and a just lacked that punch for me. What did you guys think?

The Evolution of Digital Advertising

How has the advertising industry evolved in the the last 30 years?

PointRoll decided to take a stroll down memory lane, revisiting the history of digital ads.

The relatively recent innovations of the iPhone, iPad and others have created huge opportunities for multimedia and sometimes, entirely new industries. Digital advertising is more powerful now than it ever has been.

Check out the infographic below to see the evolution of digital advertising.