Featuring the latest digital ad campaigns, hot new websites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.
Taken from http://www.mashable.com Red Bull dominated this week’s chart of soft drink brands with the highest social media engagement. You can probably guess why. According to Starcount, the data aggregator which tracks metrics from 11 networks to measure social popularity, Red Bull topped the list ahead of arch-rivals Coca-Cola and Pepsi. The Austrian energy drink company has to thank Felix Baumgartner for its success this week. Fearless Felix’s jump from the edge of space was the talk of the week, and other than real life records, it also broke some social media records. In fact, it was the most-watched live video in YouTube‘s history. In other findings, Coca-Cola achieved the highest engagement, continuing to pile up Facebook fans — it even doubled first-place Red Bull. The rankings didn’t change since last time apart from Red Bull taking the top spot and Monster overtaking Dr Pepper for the fourth place. The energy drink had a strong week as far as YouTube video views, with more than 300,000, although a far cry from the two soda giants, which both recorded more than one million views.
Wish we could execute such campaigns here in KSA. Due to cultural restrictions and the clients not accepting such ideas is a hassle for all activation agencies in KSA.
So Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. One word: Brilliant!
Every single day, there are millions of new videos added to Youtube, meaning that it can be hard to find and keep up with the best content. I'll try and share some of the best marketing and advertising videos on my blog on a weekly basis.
So sit back and enjoy this series of viral videos from June 2012 which will hopefully give you lots of inspiration to go off and make your own versions in July.
Coca Cola Stop Motion Video
Coke created this campaign in South America that used post it notes and stop motion to capture their usual happy message. I can only imagine how long this video actually took to make given the painstaking detail involved.
Vodafone 100,000 Facebook Likes
At Vodafone Ireland they recently reached 100,000 Facebook fans and 20,000 Twitter followers. So they decided to say 'Thank You' to their followers by this video.
NAB Honesty Shouldn't Go Unrewarded
After seeing so many Australians demonstrating their honesty, the NAB bank thought it would say thanks in the biggest way possible. Watch what happened, and the measures it took to recognise and reward Australians for seemingly small acts of honesty.
Hilarious Condom Advert Speeds Women Up – Slows Men Down
Condom adverts have a habit of being tacky and not that smart, but this new release from Durex has a laugh about men and women’s orgasms and highlights their new product which aims to bring both partners to a climax at the exact same time. A bold claim from a simple condom, but one that will get lots of attention and we just love this simple but smart advert.
The Miami Dolphins Cheerleaders “Call Me Maybe”
Making a video that gets millions of views on Youtube is a pretty tricky thing to do, but something tells me that this one from the Miami Dolphin cheerleaders is a sure fire hit. They’ve combined the “Call Me Maybe” meme with girls in swim suits in a beautiful location. Can’t see it getting less than 10 million views myself.
HUGE 14 Foot Vending Machine Gives Out Free Surf Boards And Bikes
A 14 foot vending machine, aimed at promoting tourism in British Columbia, gave out presents including bikes, surf boards and canoes to passersby in San Fransisco as part of a marketing campaign. This has to be one of the largest vending machines ever created, and it certainly gets the point across about what a great place it is to visit.
Stunning Basketball Dunk Captured In New Nike Advert
Nike has always been brilliant when it comes to marketing basketball, and their latest advert captures one of the best dunks of all time. It’s all to do with helping launch their new iPhone app, which links up with your shoes to measure the height and speed of your dunk.
Brilliant Mercedes Golf Trick World Record Shot
In an effort to create a video that will get tons of coverage, Mercedes enlisted a professional golf player, an ex-Formula 1 driver, an extremely fast car and a Guinness World record attempt. It is a unique piece of content that’s made for sharing.
New Mini Advert For Olympics – The Britalian Job
The Italian Job is one of the best movies ever made and even though it was butchered in a remake, there is a new version out in the form of an advert for MINI cars that is getting some serious attention. This is more like a short film than an advert and it all links back to the upcoming London Olympics.
Funny song for Coca-Cola featuring Knucklehead, Carmen Electra and Perez Hilton based on a commercial made by Coca-Cola in May. The ‘Make it Possible’ campaign from Coke Zero is to call out to everyone passionate about dance to create the next hype global dance move.
