Coca-Cola Vending Machine Rewards You For Dancing

Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!

The Coke dance vending machine has Xbox Kinect technology (sensors and webcams) built in which recognises human interaction. Why? Well, people have the chance to impersonate the Korean boy band 2PM as close as they can, because the better they dance, the more bottles of Coke they are rewarded with!

What I like the most about this is the innovative use of technology to bring fun (and product) to people in an engaging way. And putting Kinect in a vending machine is smart because you are interacting with the brand, having a good time and getting something free for it at the end.

Would you dance for a bottle of Coke like this guy?

Audi Spheres: Showcasing The Future

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, these three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Attendees of the event were then able to experience a universe of constellations, each triggering a different showreel on the curved wall in front of them, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them. Pretty cool huh?