Missing Children: The invisible flyer

An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.

Subway: Fan this ad

It has been very long since I posted on my blog! Anyhow I'm back with a bang!

To communicate the new barbeque sub sandwich this cool application was developed. Like a real BBQ you have to wave a tablet until the charcoal heats up and burns, making it perfect to grill the meat for the new Subway sub. Very fun and relevant to the product.

Google: Chromebook for everyone

This ad isn't just shared because it’s a Google commercial. But because it’s a damn good commercial. They are playing just the right cards to show people everyone can use the new Google Chromebook. And besides all that it’s just pure and simple fun.

Nike’s Boca Juniors Seismograph

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale.

To prove the comparison, they installed four seismographers at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.

I can’t decide whether this project is brilliant or creepy scary (because of what it reveals). For sure I like it because it’s not just a celebration of the victory of the Club, but it’s also a pretty amazing way to pay tribute to the supporters who put so much energy and passion in following Boca Juniors home and away. On the flip side, I don’t know if I would ever dare going to the stadium to support Boca…

BTW have a look at the case study video. It’s very well put together and delivers pretty well the emotions and the “vibrations” of the Boca supporters.

Sony: Silent party

The Sony Walkman is back! And how. In this impressive dancing commercial they are promoting the concept ‘Silent party’. Enjoying and dancing to your music while nobody else can hear what you are listening to.

Revealing 'The Naked Espresso' - Breville Dual Boiler

How do you promote an espresso that is in a lot of consumers a similar product, even if it’s from a different brand? And if you don’t have George Clooney to endorse your product? Breville revealed the naked espresso, introducing the art and science behind the perfect espresso.

Red Cross Blood Trade

Company: Red Cross
Agency: Timetobreakdance
Country: Unknown

Ever gave blood to the local blood bank? We usually don't! So how do you encourage the masses to get up and donate? Your video game :) Red Cross is teaming up with all major video games. Donate blood at your local blood bank and get a promotional code, you can use this promotional code whenever you lose a level! One Word: Brilliant!

Bounty: Let the spills begin

Company: Bounty
Agency: Publicis
Country: USA

We see a lot of Olympic themed ads passing the last few days and this is definitely one of the best. Get your inspiration from this one young athletes!