Missing Children: The invisible flyer

An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.

Redbull: Human Powered Freerunning Machine

Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they've setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views in just a few days and to be honest, with those numbers and a great name, I was expecting something super cool. It is cool, but I’m not sure I got the wow factor… It felt a little bit under engineered compared to other similar styled videos and a just lacked that punch for me. What did you guys think?

Google: Chromebook for everyone

This ad isn't just shared because it’s a Google commercial. But because it’s a damn good commercial. They are playing just the right cards to show people everyone can use the new Google Chromebook. And besides all that it’s just pure and simple fun.

Nike’s Boca Juniors Seismograph

Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes. Do you think this is a crazy comparison? Well, my friends at Nike Argentina came up with an idea that could make you change your mind. When Boca Junior scores, its supporters generate vibrations like a 6.2 earthquake on a Richter scale.

To prove the comparison, they installed four seismographers at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.

I can’t decide whether this project is brilliant or creepy scary (because of what it reveals). For sure I like it because it’s not just a celebration of the victory of the Club, but it’s also a pretty amazing way to pay tribute to the supporters who put so much energy and passion in following Boca Juniors home and away. On the flip side, I don’t know if I would ever dare going to the stadium to support Boca…

BTW have a look at the case study video. It’s very well put together and delivers pretty well the emotions and the “vibrations” of the Boca supporters.

Sony: Silent party

The Sony Walkman is back! And how. In this impressive dancing commercial they are promoting the concept ‘Silent party’. Enjoying and dancing to your music while nobody else can hear what you are listening to.