Red Cross Blood Trade

Company: Red Cross
Agency: Timetobreakdance
Country: Unknown

Ever gave blood to the local blood bank? We usually don't! So how do you encourage the masses to get up and donate? Your video game :) Red Cross is teaming up with all major video games. Donate blood at your local blood bank and get a promotional code, you can use this promotional code whenever you lose a level! One Word: Brilliant!

Bounty: Let the spills begin

Company: Bounty
Agency: Publicis
Country: USA

We see a lot of Olympic themed ads passing the last few days and this is definitely one of the best. Get your inspiration from this one young athletes!

It’s My City: Using Army in Outdoor

Company: Its my city
Agency: Red Pepper, Yekaterinaburg
Country: Russia 


In Russia the streets aren’t always that safe, people often have to fight to go where they want to go. The local magazine It’s My City thought of a way to make people aware of this problem. They took over the media spaces on the street when the Russian Army was rehearsing their Victory Day Parade. The banners that were set up got a lot of media attention, and apparently the percentage of fights dropped by 75% afterwards.