KOTEX: The World’s First Pinterest Campaign

With Pinterest being all the rage this year, it wasn’t going to be long before someone claimed the “World’s First Pinterest Campaign” if it already hasn’t been claimed somewhere else. Yes, I’ve seen the Peugeot Puzzle one too, think these guys beat them?! (created by Smoyz)

The campaign was called “Womens Inspiration Day by KOTEX” an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packages using what each woman had on her Pinterest Boards, turning them into gift boxes which were ultimately pinned and blogged about… Hot or not? Comment below!

Infographic: Social Media Statistics for 2013

As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are:

• 1 Million websites have integrated with Facebook
• 23% of users check Facebook 5 times or more daily
• 56% of customer tweets are being ignored
• 34% of marketers have generated leads on Twitter
• Google’s +1 button is used 5 million times a day
• Over 5 million are uploaded to Instagram every hour
• 80% of Pinterest users are female

It was another big year for social media platforms with the mature giants like Facebook continuing to grow and develop and a few of the newer players, Pinterest and Instagram, making their mark. It’s set to be an exciting year in this space. What are your predictions?

Thanks for the Infographic iStrategyLabs.