Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they've setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views in just a few days and to be honest, with those numbers and a great name, I was expecting something super cool. It is cool, but I’m not sure I got the wow factor… It felt a little bit under engineered compared to other similar styled videos and a just lacked that punch for me. What did you guys think?
Showing posts with label experiential. Show all posts
Showing posts with label experiential. Show all posts
Monday, October 22, 2012
Sunday, September 2, 2012
Audi Spheres: Showcasing The Future
Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.
Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, these three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.
Attendees of the event were then able to experience a universe of constellations, each triggering a different showreel on the curved wall in front of them, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them. Pretty cool huh?
Conceived by KMS Blackspace and SCHMIDHUBER, working with Danish interactive design specialists Kollision and AV experts Creative Technology, these three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars, each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.
Attendees of the event were then able to experience a universe of constellations, each triggering a different showreel on the curved wall in front of them, enticing guests to approach, engage with the core messages and ultimately shape the content of the environment surrounding them. Pretty cool huh?
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