Red Bull: Stratos

In October of 2012 (New target launch: 6AM MDT/12PM GMT Sunday October 14th), Felix Baumgartner will attempt a record-breaking freefall jump from 120,000 feet – 36km – above the earth as part of Red Bull Stratos: a mission to the edge of space.

Mercedes: Twitter Drive

On Saturday 6 October, people could take part in #YOUDRIVE, a social media first. Using Twitter, they could drive the action of a 3-part story, shown during the commercial break in the X Factor, to introduce the new A-Class.

Google: An Awesome World

Dad (and children’s book author) Dallas Clayton uses the web to share the inspiring book he wrote for his son with people all over the world, and Google Chrome share his story with their newest ad “An Awesome World”.

KRAFT Macaroni & Cheese: Make iPad Art

Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine.

Created by the guys at CP+B, the ‘Dinner Not Art‘ app will also donate 10 noodles to Feeding America for every virtual noodle saved into a piece of Macaroni Art, capped at 110 million noodles… which I’m not sure what it adds up to, but it seems like a hell of a lot! I can see thousands of kids going crazy for this app… A parents dream!

Bounty: Let the spills begin

Company: Bounty
Agency: Publicis
Country: USA

We see a lot of Olympic themed ads passing the last few days and this is definitely one of the best. Get your inspiration from this one young athletes!