Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping onto Google Maps in Sweden and searching day and night for two weeks until the car is found. Find it. Win it. Simple!
Sunday, September 2, 2012
BMW Vagvisarna: 3 Series Google Maps Hunt
Google Maps have been and are becoming more and more the default promotional platform of choice for big campaigns, and car manufactures are perhaps the biggest players. BMW in Sweden have launched a Google Maps hunt to launch the new BMW 3 Series Touring, challenging users to follow their social channels for clues, whilst jumping onto Google Maps in Sweden and searching day and night for two weeks until the car is found. Find it. Win it. Simple!
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