Here’s the latest innovative piece of work from KRAFT Macaroni & Cheese, an iPad app that stops the wastage (at the hands of Kids) of tonnes of pasta pieces the world over, and creates a new, super cool way for those same kids to create all the best Macaroni Art they can possibly imagine.
Created by the guys at CP+B, the ‘Dinner Not Art‘ app will also donate 10 noodles to Feeding America for every virtual noodle saved into a piece of Macaroni Art, capped at 110 million noodles… which I’m not sure what it adds up to, but it seems like a hell of a lot! I can see thousands of kids going crazy for this app… A parents dream!
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